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CC - CONSENT ITEM: Approval of an Agreement with KPMG, for the Development of an Economic and Community Investment Analysis, Strategy and Implementation Plan Related Culver City’s 2028 Olympic Activations  in an Amount Not-to-Exceed $239,000.

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Meeting Date:                                             November 16, 2026

Contact Person/Dept:                     Elaine Warner, Economic and Cultural Development Dept.

Phone Number:                                            (310) 253-5777

Fiscal Impact:  Yes [X]    No []                                                                General Fund:  Yes []     No [X]

Attachments: Yes [X]    NO [ ]

Public Notification:                     (Email) Meetings and Agendas - City Council (11/12/2026)

Department Approval:  Adam Troy, Assistant City Manager (11/03/2026)

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RECOMMENDATION

Staff recommends the City Council approve an agreement with KMPG for the development of an economic and community investment analysis, strategy related and implementation plan for the City’s 2028 Olympic activations in an amount not-to-exceed $239,000.

BACKGROUND

In January 2023, the City Council created the City Council Ad Hoc 2028 Summer Olympics Preparation Subcommittee (“Council Subcommittee”), comprised of Mayor Puza and Councilmember O’Brien.

On July 22, 2023, the Subcommittee held a kickoff event to celebrate the five-year countdown until the opening ceremonies and to conduct a high-level brainstorm/community visioning workshop relative to Culver City’s role in the games. More than 50 people attended the workshop to discuss topics related to arts and culture, tourism, policy issues, and infrastructure/improvements.

On May 22, 2024, the Subcommittee held a joint meeting of the Subcommittee, Parks, Recreation and Community Services (PRCS) Commission, Cultural Affairs Commission (CAC), and Bicycle and Pedestrian Advisory Committee (BPAC) Olympics Subcommittees, and representatives of the Equity and Human Relations Advisory Committee (EHRAC) and the Disability Advisory Committee (DAC), to discuss planning for the 2028 Olympics.  The group discussed how the City can actively and equitably engage its residents in the Olympics and ensure that the Games create a positive impact for the community, what part of Culver City they would want to highlight to the world, and what Culver City needs to do to prepare for the Olympics.

The discussion identified eight goals and related policy and program ideas for the development of an overall action plan (Attachment 1).  On September 9, 2024, the 2028 Olympics Policy and Program Ideas document was approved by City Council. 

Additional Olympic related actions included the production of a Closing Olympics Ceremony Screening event in August 2024 and a Consular General Tour, showcasing Culver City venues, in August 2025.  Additionally, the City approved a sponsorship of the New Zealand Hospitality 2028 Olympic hospitality house and fan zone in Town Plaza in September 2025.

In April 2026, the Council approved the Culver City 2028 Cultural Program Framework (Attachment 2) for the 2028 Olympic and Paralympic Games, which aligns with the City of Los Angeles 2028 Cultural Program Framework, while focusing on Culver City’s role as a creative hub, collaborator, and host for locally rooted cultural activity.

In September 2026, the City Council approved the release of an RFP for services related to the development of an economic and community investment analysis, strategy and implementation plan to guide the City’s planning and budgeting for the 2028 Olympic activation. As the City considers previous recommendations and current opportunities (i.e. hospitality houses) during the 2028 Olympic and Paralympic Games, it is important to consider the overall financial investment and potential costs/benefits associated with specific activations. 

DISCUSSION

The RFP was released on October 1, 2026.  Six responses were received by the deadline and staff conducted finalist interviews on November 3, 2026. Staff recommend the City Council approve an agreement with KPMG  based on relevant projects, firm experience and strategic approach.   KPMG led 2028 Olympic Games Strategic Planning for the City of Carson and Long Beach and was responsible for objective review of City of Los Angeles Olympics budgets. They are also leading the project management office for a large regional university’s Olympic readiness efforts.

Additionally, KPMG has demonstrated experience in economic impact analysis, tourism, hospitality, destination development, event economics, and municipal finance providing highly relevant templates and lessons learned that can be applied to Culver City’s local planning efforts.

Staff will work with the consultant to complete the analysis and deliver the final reports for consideration for the upcoming Fiscal Years 2027-2029 budget.

FISCAL ANALYSIS

The total not-to-exceed fee for the engagement is $239,000. Funding for this engagement will come from Account 10110100.619800. . 

ATTACHMENTS

1.                     2026-11-16_ATT_Culver City Olympic Goals and Related Action Items

2.                     2026 -11-16_ATT_Approved Cultural Framework

recommended action

MOTIONS

That the City Council:

1.                     Approve an agreement with KPMG for the development of an economic and community investment strategy and implementation plan for the City’s 2028 Olympic activations not-to-exceed $239,000,

2.                     Authorize the City Attorney to review/prepare the necessary documents; and,

3.                     Authorize the City Manager to execute such documents on behalf of the City.