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Receive and File Updates from the Champion Awards and Sponsorship/Donation Ad Hoc Subcommittees for the 2027 Martin Luther King Jr. Celebration.
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Meeting Date: November 18, 2026
Contact Person/Dept: Adam Troy/ACM Economic Development, Vitality and Equity
Phone Number: (310) 253-6011
Fiscal Impact: Yes [] No [X] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [X] Attachments: Yes [] No []
Public Notification: (E-mail) Meetings and Agendas - Parks, Recreation and Community Services Commission (11/13/2026); (E-mail) Parks, Recreation & Community Service Department Updates (11/13/2026)
Department Approval: Tomás Hererra-Mishler, PRCS Director (11/12/2026)
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RECOMMENDATION
Staff recommend that the Martin Luther King Jr. Celebration and Juneteenth Celebration Advisory Committee Receive and File updates from the (1) Champion Awards Ad Hoc Subcommittee; and (2) Sponsorship/Donation Ad Hoc Subcommittee regarding planning efforts for the 2027 Martin Luther King Jr. Celebration.
BACKGROUND
The Martin Luther King Jr. Celebration and Juneteenth Celebration Advisory Committee provides input on the planning and development of the City's annual Martin Luther King Jr. Celebration.
As part of the planning process for the 2027 celebration, Ad Hoc Subcommittees were established to focus on specific components of the event and assist with developing ideas and recommendations for consideration by the full Committee.
The Champion Awards and Sponsorship/Donation Ad Hoc Subcommittees provide opportunities for Committee members to explore community recognition and potential partnerships that support the celebration's overall vision and objectives.
Advisory Committee Ad Hoc Subcommittees
An “ad hoc” subcommittee serves only a limited or single purpose. It is not perpetual, and it is dissolved when its specific task is completed. An Ad Hoc Subcommittee may be formed or dissolved at any Commission meeting, as long as the discussion has been placed on the agenda in advance. Once an Ad Hoc Subcommittee has been created, updates are typically given by Members. By consensus of the Commission, a separate Agenda Item is sometimes prepared and presented on a specific Ad Hoc Subcommittee’s topic or event.
The role of the PR, Marketing and Entertainment for MLK Jr. and Juneteenth Celebrations Ad Hoc Subcommittees should be determined by the Advisory Committee. As with all committees, the Champion Awards and Sponsorship/Donation Ad Hoc Subcommittees must act with the oversight of the City Staff and Officials.
DISCUSSION
The Committee will receive updates from the Champion Awards and Sponsorship/Donation Ad Hoc Subcommittees regarding their respective planning efforts for the 2027 Martin Luther King Jr. Celebration.
Champion Awards Ad Hoc Subcommittee
The Champion Awards are intended to recognize individuals whose contributions to the community reflect the values and legacy of Dr. Martin Luther King Jr., including service, leadership, equality, and community empowerment.
The Ad Hoc Subcommittee will have an opportunity to provide an update on its planning efforts, including potential award categories, nomination and selection considerations, and recognition of award recipients during the celebration.
Additionally, preliminary discussions regarding the celebration's educational components have included the possibility of incorporating Dr. King's quotes into displays associated with the Champion Award recipients, further connecting their contributions to his legacy.
Sponsorship/Donation Ad Hoc Subcommittee
Sponsorships and donations may provide opportunities to enhance the celebration through financial contributions, in-kind support, and community partnerships.
The Ad Hoc Subcommittee will have an opportunity to provide an update on its efforts to identify potential sponsors, donors, and community partners whose participation could support the celebration's programming and activities.
Considerations may include potential sponsorship opportunities, in-kind contributions, outreach efforts, and coordination with staff to ensure any proposed contributions are consistent with applicable City policies and procedures.
Next Steps
The updates will provide the full Committee with an opportunity to remain informed of each Ad Hoc Subcommittee's progress and offer feedback as planning continues.
No formal action is requested at this time beyond receiving and filing the updates. Any recommendations requiring Committee consideration or approval may be brought forward at a future meeting.
FISCAL IMPACT
None
ATTACHMENTS
None
MOTIONS
That the Martin Luther King Jr. Celebration and Juneteenth Celebration Advisory Committee:
Receive and File updates from the (1) Champion Awards Ad Hoc Subcommittee; and (2) Sponsorship/Donation Ad Hoc Subcommittee regarding planning efforts for the 2027 Martin Luther King Jr. Celebration.
